On December 10, 2021, an offline exchange meeting was held at Guangzhou Mote Wei Hill Machinery Equipment Co., Ltd. with several sales experts from instrument manufacturers in South China. The exchange meeting was of great significance.

The theme of the communication is "integrated marketing", as Xunzi said, "Those who fake public opinion and horses are not profitable, but reach thousands of miles. Gentlemen are not strangers, and are good at fake things." Sales personnel may lack end customers, channels, information, sales tools, and the ability to operate orders. They all lack resources in this world, so this era is not short of resources, but rather lacks methods and strategies to integrate resources.

The conclusion of the exchange is: firstly, integrating resources means "borrowing To use all things to rule the world, to offer one's own Buddha through the flowers of others, and to help climb to the top of one's career with the help of family and friends. Secondly, to integrate resources requires a sense of altruism. If I cross the people of the world, then the people of the world will cross me. In a sense, altruism is self-interest, and being public is private. Thirdly, to integrate resources, clarify goals, and identify the resources necessary to achieve goals. Analyze existing resources, inventory what resources are missing, and sort out what resources are missing Where is the source, figure out how to integrate the missing resources, and why others are willing to be integrated.

Thank you to all the sales experts from instrument manufacturers for their participation and sharing. Many experts have shared their successful experiences and lessons learned in operating orders, their skills and mindset in developing and maintaining channels, their glory and loneliness in the instrument industry, and their insights into their careers and lives.

I hope that in the future, everyone can explore new ideas and methods for group cooperation in this industry. A group of people can only go far if one person walks fast, and the future is promising. Looking forward to the next brainstorming session.